GameFly Update #2
So I’m now over a month into the Gamefly Xbox360 rental experiment, and wanted to share a few more observations.
Game availability: I don’t want to jinx it, but every game I’ve wanted has shipped out without any delay or short wait time. Perhaps this will change as people finally get their Xbox360’s — but for now, I have no complaints — and I know that availability is a major problem with some of the other game rental services.
Shipping Process: As I mentioned earlier, it took a week or so to receive the initial games, and I was concerned that the total return trip, confirmation of receipt, and then the shipping of the next game could really take a while.
But fear not ! Even for people like me in NYC, the total turn around has actually been less than a week for most of my games. How is this so ? Gamefly is using the power of technology to quicken the ‘confirmation’ / return process. They have partnered with the post office, so that as soon as the USPS scans the return envelope, they communicate that back to GameFly, and GameFly immediately ships out yor next game ( they call it FastReturn). pretty smart, eh ? here is the official blurb:
FastReturn will start the processing of your next game as soon as we receive confirmation from the U.S. Postal Service that a game has been returned in the mail. You may no longer need to wait until we receive the returned game in our warehouse before we send the next available game in Your GameQ!
How does FastReturn work?
When you return a game in the mail, the U.S. Postal Service will scan the return and send a confirmation to us. We will then send the next available game in Your GameQ BEFORE we have received the game in our warehouse.
Conclusion and thoughts after 1 month: So far so good. Between Xbox Live demos and new games arriving with GameFly I have no complaints. I think one immediate lesson of this experience is that it confirms that the day is drawing near where everything is on-demand. Why do we need NetFlix and services like GameFly ? With decent broadband access I’m happy to wait 2-3 hours to download a full game or movie. Don’t get me wrong, these serices have setup great businesses — but I wonder what these rental services plan to do when microsoft, sony, time warner, and others roll out full on-demand offerings ? Time will tell.
gamefly, xbox360
2 comments February 5th, 2006