90% of Xbox 360 owners have or are buying an HDTV
January 9th, 2006
Peter Moore — Microsoft’s head of Interactive Entertainment — made some very bold statements at CES this year. Along with the HD-DVD announcement, Moore made the claim that 90% of Xbox 360 owners either have an HDTV or are planning on buying one within 6 months. His exact quote was:
“In fact, Xbox 360 is the killer app for HDTV adoption. It’s driving HDTV monitor sales. A recent study concluded that 9 out of 10 Xbox 360 owners have either purchased or intend to purchase an HDTV in the next six months. And 90 percent of them say that it was Xbox 360 that is the primary reason for making that purchase, 90 percent of them say it’s about Xbox 360.”
GamesDaily Biz and Ars Technia made mention of it as well. While all of us here have embraced the next gen console, and feel that getting an HDTV is a must, we do wonder if that 90% is accurate.
Technorati Tags: xbox 360, hdtv, hd-dvd
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Entry Filed under: Console Hardware, Plasma, LCD, games
1 Comment Add your own
1. Gamasutra Asks: Are Gamer&hellip | October 11th, 2006 at 9:18 pm
[…] As we reported earlier, microsoft claims that 90% of xbox360 gamers either own an HDTV or plan on purchasing one soon. So based on that data point, the gamers have spoken and they want HD. GigaOM also has there take on it here: “Amazingly, all three analysts are bullish on HDTV, particularly Michael Pachter of Wedbush Morgan Securities (”I think HD resolution is the essential difference between this cycle and the last”) and Ben Bajarin of Creative Strategies. (”I do not think the gaming industry is jumping in prematurely at all”) In my read, only Mike Wolf of ABI Research couches his bullishness with caution, saying “HDTV is a critical feature of the new generation of consoles, particularly down the road 2-3 years.” […]
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