90% of Xbox 360 owners have or are buying an HDTV
Peter Moore — Microsoft’s head of Interactive Entertainment — made some very bold statements at CES this year. Along with the HD-DVD announcement, Moore made the claim that 90% of Xbox 360 owners either have an HDTV or are planning on buying one within 6 months. His exact quote was:
“In fact, Xbox 360 is the killer app for HDTV adoption. It’s driving HDTV monitor sales. A recent study concluded that 9 out of 10 Xbox 360 owners have either purchased or intend to purchase an HDTV in the next six months. And 90 percent of them say that it was Xbox 360 that is the primary reason for making that purchase, 90 percent of them say it’s about Xbox 360.”
GamesDaily Biz and Ars Technia made mention of it as well. While all of us here have embraced the next gen console, and feel that getting an HDTV is a must, we do wonder if that 90% is accurate.
Technorati Tags: xbox 360, hdtv, hd-dvd
1 comment January 9th, 2006